Visual Merchandiser

Job description

We are looking for a Visual Merchandiser to help develop and implement strategies that drive footfall, boost sales, and enhance the in-store experience across our retail locations. The Visual Merchandiser ensures a brand presence across all channels.

Responsibilities:

• Support the Visual Merchandising Manager in executing retail-focused marketing initiatives.
• Research and identify opportunities to increase customer engagement and footfall.
• Develop and implement in-store campaigns, ensuring brand consistency.
• Analyze campaign performance and recommend improvements.
• Regularly visit stores to identify opportunities for improving sales, customer experience, and visual merchandising.
• Collaborate with store managers to implement marketing strategies.
• Conduct competitor analysis to spot trends and opportunities.
• Work with the digital marketing team to integrate store-specific campaigns across online platforms.
• Coordinate with the PR team on in-store events and product launches.
• Partner with designers to create promotional materials.
• Conduct customer surveys to inform strategy and monitor feedback to improve the in-store experience.
• Organize in-store events, exhibitions, and promotions.
• Coordinate with vendors to ensure timely delivery of materials.

Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years’ experience in retail or marketing roles, ideally in the furniture or home décor industry.
• Proficiency with marketing tools and software (e.g., CRM, social media platforms).
• Strong analytical skills to assess campaign performance and make data-driven recommendations.
• Creativity and innovation in crafting marketing strategies.
• Excellent written and verbal communication skills.
• Team player with experience working across departments.
• Attention to detail in planning and execution.
• Full driver’s license and willingness to travel.