Marketing Specialist

Job description

Marketing Specialist – Kildare (Hybrid, 2 Days in Office)

Location: Kildare (Hybrid)
Job Type: Full-time

Join Our Client’s Team!

Our client is looking for a Marketing Specialist to enhance customer engagement, drive targeted marketing campaigns, and boost event attendance. This is a fantastic opportunity for a Marketing Specialist to work in a fast-paced, insights-driven environment on national-level projects.

Key Responsibilities:

• As a Marketing Specialist, you will use CRM data to create personalized marketing campaigns.
• Implement customer segmentation strategies to ensure targeted, relevant communications.
• Analyse customer behaviour, campaign performance, and event day engagement.
• Ensure CRM data integrity and GDPR compliance.
• Collaborate with marketing and associated teams to enhance the customer experience.

The Customer Insights & CRM Specialist experience:

• Minimum 2 years’ experience as a Marketing Specialist or in a related CRM, email marketing, or customer insights role.
• Experience with platforms such as DotDigital, Mailchimp, Dynamics 365, or Salesforce.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Comfortable with email automation, personalization, and surveys.
• Understanding of GDPR and data protection best practices.
• Background in sports or entertainment is a plus.

Benefits & Perks:

• Competitive salary (€31-47K).
• 25 days annual leave plus 2 company closure days.
• Hybrid working model with professional development support.
• Pension, income protection, and life assurance.
• Social Club events, Wellbeing initiatives, and Volunteer Program.